Abercrombie & Fitch Gives A Statement of a LIFETIME…. Mike Jeffries, CEO, hates Fat Chicks.

As we were floating around on the web, up comes this article from Elite Daily that HAD to be shared. In the Modelling industry, models have enough trouble trying to find work if barely over a size 0. Now here is a CEO of a company we all know and may not love after this, giving us the reason why they do not carry XL or XXL clothing for women. Share as you wish, please spread the word.


This is the Full Article:
Elite Daily: Abercrombie and Fat Chicks

Here are a few quotes out of said article…You be the judge. Our lips are sealed.

1. “He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’” – via Elite Daily

2. “It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.

Mike Jeffries, CEO of Abercrombie and Fitch

Mike Jeffries, CEO of Abercrombie and Fitch

3. “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.


109 thoughts on “Abercrombie & Fitch Gives A Statement of a LIFETIME…. Mike Jeffries, CEO, hates Fat Chicks.

  1. That ugly troll is one of the ugly people he is only trying to be the cool kid he never was. It’s a sad life when you have to buy yourself into being cool I pity the man just look at him.

  2. He is one to be talking about ugly people. Who hit him with the ugly stick. Needs to look in the mirror first ,before calling the kettle black.

  3. I am amused the CEO by his own standards can not wear his own clothing line because there is nothing good looking or exciting about him at all lol

  4. lol! Pot calling the kettle black. It amazes me how ppl like him judge ppl based on their looks. I never understand why I never bought any of your clothes, now i understand. Ignorant clown. Should name the clothing line “I am nothing but shit”

  5. I don’t believe anyone should be judged by the outside but by the inside. Yes I know you, Mike Jeffries, are saying this must be a fat woman replying. I am a size 12 and that is fat by your standards, but not by most standards. However, I do have a daughter who is a size 0 and good looking on the outside, but is much more beautiful on the inside and she DID buy your clothing, but hear this, she will no longer be buying your clothing. And believe me I am spreading this to as many people as I can up here in Minnesota. I hope your company stocks drop drastically because of what you have said and you get a good dose of reality. I have donated my daughter’s clothing to the homeless people here in Minnesota.

  6. What is he doing in the clothes, then? He thinks that just because he’s CEO he’s an exception to wearing the clothes when he’s not even skinny OR good looking? I hope that place goes out of business now. Have fun being cool and popular then!

  7. At this moment the only word that comes to mind is “FUGLY” Mike Jeffries….. you are truly FUGLY!

  8. Please dont think like he does. The point isnt whether he is attractive or ugly on the outside. The point is that he is VERY UGLY, where it counts, in his soul.

  9. This man should be a shame of him self. He needs to take a good look in his soul if he has one maybe he has already sold it. He does not have to worry about anyone shopping in his stores if they have any brains working for them. He just came out as a bigot and take a good look at your self.

  10. How many women are not fat but have a big bust line. This man is a douche and needs to learn the majority of Americans are not size 0’s. Like our young girls need to think their not pretty because they don’t look like they have been starving themselves it’s hard enough growing up nowday’s without this douchebag running his mouth. WEll CEO MIKE JEFFRIES real women have curves, and are not shaped like a board.

  11. Mike Jeffries, CEO of Abercrombie and Fitch is a real nut-bag. And I agree with the other comments. Mr. Jeffries is one homely dude. Forget the plastic surgery; this man doesn’t appear fully evolved. If the quotes are truly direct, it is astonishing that Jeffries has attained CEO status. What’s more sad, is if the company easily survives this dreadful blither of their already transparent marketing strategy. Even if during the time of my life where these ridiculously overpriced garments weren’t too young for me, I couldn’t stand going into their stores with the in-your-face attitude and stench of their sales associates’ body-order, insufficiently masked by huge amounts of cologne sprayed on the light fixtures. There is a simple remedy to direct your anger/frustration from Mr. Jeffries’ hatred and stupidity…DON’T BUY FROM ABERCROMBIE AND FITCH.

  12. All the “ugly” and “fat” people in the country should publicly wear any article of AF clothing they can just to piss him off. We can set the AF image for them. How cool would that be?

  13. too bad you look like the elephant man you bag of douche ! and fat can go away , ugly stays with you forever . so since you are ugly on the inside you are def fugly on the outside!

  14. You are so VAIN! What about the sick kids that are on medicine to stay alive thst makes them gain weight? Be skinny and die or heavy and enjoy what life God has given them! I will never shop your stores or my kids who happen to be thin and beautiful! Good riddence to you and your stores!

  15. As CEO, Mike Jeffries has every right to steer his company in whatever direction he deems best. However, using his own marketing criteria, he has excluded himself from wearing the clothing line. Get those clothes off Mike, you are neither cool nor pretty!

  16. Statements such as this from idiots do nothing but foster the idea that you have to be thin to be beautiful. That is why we so many bulemic and anorexic young girls trying to achieve an image that many never will. It is also why we have bullying that can lead to destroyed self-esteem and even suicide. He should be ashamed of himself.

  17. I was always taught that its not on the outside, its what’s on the inside that matters. Apparently Mike Jeffries was not this simple little item, so unfortunely it makes a very ugly man. How very sad to go through life thinking only ‘beautiful’ people wear his crappy clothes. if I was ‘beautiful’ you couldn’t pay me to wear his clothes.

  18. I saw his clothes and is 60% off because no one is buying his crap. Is nothing better or cooler You can’t get at target, walmart, sports authority or in any mall. And now that that ugly dumbfuck opened his mouth about big women he will lose a lot of business. What a moron.
    Why to go you ugly thing. Yuck!

  19. Who says the fat or ugly people aren’t popular?
    I know plenty of people that were in my high school that were fat, or not the best looking, yet were considered “cool” or popular just because of who they were as a person.

  20. I’d rather weigh 500 pounds than have a face that looks like his, he should design a pretty bag to wear over his head. Mike Jeffries can go fu#@ himself!!!

  21. Im Fat. IM TOTALLY FAT! But I can lose weight without plastic surgery. The ugly this man is on the outside MIGHT stand a chance of being fixed through medical procedures. But his ugly on the inside will not be changed as easily. Id rather be fat than UGLY!
    We are a society that is up in arms about Bullying in the schools, but where are the advocates for consumer bullying? Why does this moron still have a job?

  22. He’s simply using psychology by saying he only wants the cool kids to wear his clothes. Let’s face it, most kids think they’re cool, and special, so they will all flock to his stores to buy the “cool kid clothes” and he can laugh all the way to the bank. I personally respect anyone, young or old, who has their own style, and doesn’t need to fall back on any one manufacturer to achieve their look! One more thing…as the old saying goes, beauty is in the eyes of the beholder, and when I look at Mike Jeffries, especially after his crude remarks, I do not see any beauty!

  23. Attitudes like this are a sign that this man was born low-class and continues to insist on remaining a low-class individual. He may be financially successful, but he is a complete and total failure as a human being. He deserves the pity of every single person on the planet, and his company certainly does not deserve to receive anyone’s business. Time to stop shopping at Abercrombie & Fitch. Anyone of any size deserves better. By the way, someone above mentioned Karma. It’s true. What goes around, comes around. Believe it.

  24. Has he looked in the mirror yet? He is definitely not one of his pretty people so I guess he shouldn’t be shopping in his own store either. He is extremely ugly and has an ugly shallow personality. He is what promotes eating disorders for young people and older people. This is discrimination in its purest form which is ignorance.

  25. Seriously? I will not insult you because you are not worth my words. Actually I pity you. Just remember, what goes around comes around. Oh yeah, I’m returning the $300 worth of clothing I just bought from your store. NEVER again will I shop at your stores.

  26. I hope this assholes plastic surgeries go bad and he gets a life ending illness then he can be apart of his kind WORMS! SCREW YOU MASK BOy!

  27. I saw his clothes and is 60% off because no one is buying his crap. Is nothing better or cooler You can’t get at target, walmart, sports authority or in any mall and probably cheaper. I am fortunate enough that i can sew my own clothes and dont need clowns like him selling me their so called fashion! What an ugly dumbfuck, plastic surgery gone definitely bad. Why to go you ugly thing Mike Jeffries. Yuck!

  28. At least he came right out and said it. I have been in stores where I was told (not asked) to leave because of my weight. I guess they don’t understand that a fat person’s money is just as good as a skinny person’s.

  29. I fit your demographic and so do all of my daughters but we will never shop your story again. your attitude is the type that causes discrimination…. something we supposedly got rid of a long time ago! you sir are a BIGOT!

  30. I can’t stand to go into A & F because the stench of their cheap perfume chokes me and also getting one of those snotty little sales people to help you is impossible. I guess I’m not thin and beautiful enough.

  31. The only way this makes sense to me, is if he’s exploiting the kind of crowd he was never a part of. His face looks like a PlayDough project gone terribly wrong, He himself appears to be NOTHING like the “attractive all-American” demographic his stores claim to cater to. If anything, he’s saving a lot of larger folks some cash by isolating them from his marketing.

  32. It may be his shop but if he only wants good looking cool people then that means he can’t go in himself as he is anything but good looking or skinny! The guy is a horror and skinny does not necessariy mean good looking. He should look at the state of himself before judging others. Clothes aren’t that nice anyway

  33. Funny that a non-attractive person could feel such a way about someone that’s not a size negative 4!!!! Weight can be changed. Ugly just is……

  34. For some one who only wants to market to “beautiful people,” it is evident YOU, sir have not looked in the mirror lately. It’s like Hitler wanting only blond hair and blue eyes–
    You poor thing… No one has told you that heavier people CAN lose weight, but UGLY IS FOREVER!!!

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